On the afternoon of September 18, one of the events of the 2026 China Cybersecurity Week, Yunnan series — "Come on! Ke Gan the Cybersecurity Gai" — "Cybersecurity Market" opened to great fanfare at the Donghua Xinying Farmers' Market in Kunming. The campaign brings cybersecurity outreach straight into the lively atmosphere of a bustling wet market, letting residents absorb cybersecurity tips while they stroll, play, shop, and snack.

"Come on! Ke Gan the Cybersecurity Gai" — Yunnan's "Cybersecurity Market" Opens at Donghua Xinying Farmers' Market in Kunming

In the Yunnan dialect, "Ke" means "go," and "Gan Gai" means "hit the market." So this event is at once a trip to a lively fair and a gathering to learn about cybersecurity.

"Cybersecurity Veggie Stall": slogans hidden among the produce

Tucked between the fruit and vegetable stalls are playful puns on local produce. A sign by the Napa cabbage reads: "Don't 'step' on unknown links, one tap and your wallet's gone." Beside the scallions: "Never rush to hand out your verification code." Garlic, ginger, carrots, walnuts, chilies, watermelons, and lemons all become part of the cybersecurity messaging. Residents who snap photos and read the slogans aloud can redeem small gifts. Staff members chat face-to-face with vendors, tying advice to everyday scenarios like mobile payment QR codes, reminding everyone to keep their payment QR codes secure and avoid tapping unfamiliar links.. On the outer plaza, a long queue forms at the "Peach-and-Pear Danger" wisdom stall, a playful pun on the Chinese phrase for "escape danger." Signs are tucked into peaches, plums, passion fruit, and pomegranates. Residents who ring a fruit with a ring toss, read the slogan aloud, and name one cybersecurity prevention method get to take the fruit home.

A staff member serves tea and shares cybersecurity tips with residents at the "Cybersecurity Tea House."

The market's leisure corridor has been transformed into a "Cybersecurity Tea House," offering four themed teas, each tied to a cybersecurity lesson. As staff pour tea, they explain: "Filter Tea" reminds people to filter out spam and scam calls; "Calming Tea" teaches residents not to panic when encountering fraud, but to stay vigilant; "Cooling Tea" prompts timely removal of computer viruses; and "Warming Tea" reminds everyone to set complex passwords. Over a cup of tea, cybersecurity knowledge quietly sinks in.

Residents join the "Stall Yes or No" cybersecurity knowledge challenge.

Residents check in at the wild mushroom "Cybersecurity Poison-Identification" fair.

Hidden beside real market stalls is the "Stall Yes or No" challenge: next to the pork stall is a display explaining how to avoid "pig-butchering" scams; in the seafood section, residents are randomly quizzed on topics like phishing and the risks of setting passwords carelessly. The most distinctly Yunnan-style attraction is the wild mushroom "Cybersecurity Poison-Identification" fair. Using wild mushrooms as an analogy for cyber viruses, residents learn to recognize common threats: ransomware, Trojans, worms, phishing links, and backdoors. They hold up signs for photos and flip cards to learn, identifying cyber threats just as locals tell edible mushrooms apart from toxic ones. At the "Cybersecurity Snack Grill," the aroma fills the air as vendors roast rushan, a Yunnan dairy specialty, on the spot. Residents who answer cybersecurity questions receive a freshly grilled portion. Through the lesson that "rushan stretches longer the more you pull it, just as rumors distort more the further they spread," residents understand why they should neither fabricate nor spread rumors.

"Come on! Ke Gan the Cybersecurity Gai" — Yunnan's "Cybersecurity Market" event.

The event uses everyday Yunnan life scenes as its vehicle, transforming cybersecurity knowledge from "words on a display board" into "vegetables people can hold, tea they can taste, and messages they can remember." Abstract cybersecurity concepts become tangible, accessible, and easy to share. Cybersecurity outreach moves out of conference halls and into daily life, integrating cybersecurity education into familiar daily activities. This allows cybersecurity awareness to take root naturally—making cybersecurity campaigns warmer and more down-to-earth.