Livestreaming has emerged as a new way to promote products and has become a shared choice for China and Africa to boost e-commerce. During the recently concluded 4th China-Africa Economic and Trade Expo in Changsha, central China's Hunan province, a livestream session was organized at the Ethiopian booth to showcase local specialty products. Meanwhile, in Kenya, the Chinese e-commerce company Kilimall has introduced quality products to the local market and created job opportunities for residents.